How 3 people generated $15M in revenue with AI-enabled outreach

Hey there, it's Carolyn.

Today, we're diving into the secret weapon that helped us generate $15M with just ONE marketing employee and TWO GrowthAssistants - AI-powered outbound automation.

In today's issue:

• Why most sales teams waste hours on manual prospecting that never scales

• The exact automation framework that consistently produces qualified leads

• How to combine AI tools with human expertise for 200% quota achievement

• My outbound automation playbook that you can steal

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GROWTH STRATEGIES
Win in 2025 with AI-enabled outreach

Your outbound strategy is bleeding money right now.

Want to know why?

You're still doing everything manually, aren't you?

I see it all the time - marketing & sales teams spending hours scraping LinkedIn,

Manually sending connection requests, and trying to stay on top of their inbox.

It's exhausting, isn't it?

I get it - I used to spend 4 hours every day just researching leads and sending personalized messages.

But here's what changed everything...

Last year, we generated $15M at GrowthAssistant.

Want to know what's mind blowing?

We did it with just ONE full-time marketing employee and TWO GrowthAssistants!

How?

By combining smart automation with human expertise.

And today, I'm going to show you exactly how we did it.

First, here's your complete guide to automating your outbound without losing the personal touch:

(btw download here an even more complete and detailed step-by-step guide!)

Step 1: Build Your Lead Generation Machine

• Use Phantombuster to automatically collect Twitter followers and engagers daily

• Set up Sales Navigator with specific filters like "Posted on LinkedIn in past 30 days"

• Connect Clay.com to enrich your LinkedIn data with 24+ data points

• Track company revenue, funding rounds, and recent news automatically

• Extract data from both 1st-degree connections and post engagers

• Watch competitor engagement for potential leads

• Let these tools run daily to build your lead list while you sleep

Step 2: Create Your AI-Powered Qualification System

• Connect Zapier to OpenAI for automatic lead scoring

• Rate prospects from 1-10 based on their fit

• Create filters that only show leads scoring 7 or higher

• Use AI to analyze Twitter bios and LinkedIn posts for intent signals

• Track job changes and promotions for perfect timing

• Set up automatic alerts for trigger events like funding rounds or new positions

• Focus on leads showing active engagement in the last 30 days

Step 3: Master Your Personalization Engine

• Use Custom GPT to draft highly personalized messages

• Reference recent posts, mutual connections, and company news

• Keep Twitter DMs under 280 characters

• Include specific icebreakers based on their content

• Mention shared interests discovered through AI analysis

• Train your AI with successful past messages

• Use a mix of professional and casual tones based on the prospect's style

Step 4: Perfect Your Multi-Channel Follow-Up Sequence

• Day 1: Send a LinkedIn connection request with a personalized note

• Day 3: Follow up with valuable insight from their industry

• Day 7: Send an email with a relevant case study

• Day 14: Share content that addresses their pain points

• Day 21: Final value-add touchpoint

Step 5: Optimize Your Results

• Track acceptance rates on connection requests

• Track response rates across channels

• A/B test different message styles

• Analyze which content gets the most engagement

• Adjust your AI prompts based on successful conversations

• Refine your lead scoring criteria monthly

• Build a database of winning templates

Note: check out here the full 7-page guide with step-by-step processes for X and LinkedIn!

But here's the secret sauce most people miss:

You need skilled humans to make this system sing.

Meet two of our star GrowthAssistants who make this happen:

KC turns cold leads into hot prospects

Booking 2-3 appointments weekly like clockwork using tools like HubSpot and Salesforce.

Cha?

She's our quota-crushing machine!

Exceeding targets by 200% and closing 3+ deals monthly while managing complex CRM systems.

They handle everything from lead enrichment to closing while our automation handles the heavy lifting.

Our GrowthAssistants know exactly how to:

• Fine-tune automation tools for maximum efficiency

• Personalize messages at scale

• Manage complex CRM systems

• Turn conversations into opportunities

• Close deals consistently

The result?

A perfect blend of AI efficiency and human touch that's generating consistent results.

Need help implementing this system in your business?

Want to see how this could work for your business?

Reply with "GrowthSpurt" and get $500 off your first month with a GrowthAssistant.

Let's turn your outbound from manual to magical,

Carolyn
Your GrowthSpurt guide

P.S. This is your competition's face when they see your new automated outbound system 🤯

Happy growth!