The “boring” way to 2x your ROAS

Hey there, it's Carolyn

Today, we’re exploring the most unglamorous yet effective way to scale your ad campaigns while also improving ROAS.

In today’s issue:

• How I scaled ads at Unbloat from $40k/mo to $150k/mo in less than 12 months while staying profitable

• Dos and don’ts

• Real life examples

• The downloadable secret template

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GROWTH STRATEGIES
The Case for Naming Conventions

Ever feel like you're drowning in campaign data?

You're not alone.

I see it all the time – marketers struggling to make sense of their results because their naming is a mess.

Before I share the secret template, let me give you some context

Back in 2021, I stepped into the CEO role at Unbloat (a supplement brand crushing it on Meta).

Here's the kicker: I knew nothing about ad buying

When our contractor talked about CPMs and retargeting, I felt like a kid in calculus class

But I was managing $40k/month in ad spend

Not fun.

Then at one point, everything changed

The difference between drowning and scaling?

Naming conventions.

I know, I know... sounds about as exciting as watching paint dry.

But here's the truth: messy naming is costing you money.

This is exactly what we were struggling with!

When we implemented proper naming conventions though...

Within a year, we scaled to $150k/month in ad spend profitably.

Here's exactly what proper naming conventions will do for your business:

1. Crystal-Clear Data Analysis:

• Export data that’s ready for analysis

• Create tables that actually make sense

• Quickly understand what is winning (and losing)

• Why it matters: In digital marketing, speed is king. Identify what’s working and what’s not. Focus on the winners and stop the losers before wasting thousands on bad campaigns.

2. Increase Hit Rate of New Ads:

• Paid team can see what audiences, placements and types of ads are working across adsets and can be scaled to new campaigns

• Design team can quickly iterate on winning concepts or themes

• Spot cross-channel opportunities instantly

• Why it matters: Make your team move fast and stay aligned. Launch more campaigns with better creative faster to multiply your ROAS and stay ahead of your competitors.

But here's where it gets really interesting...

The biggest wins come from what most people never think about:

3. Future-Proof Scalability:

• Compare Facebook vs Google vs TikTok etc.

• Test new channels without breaking your system

• No more "Which campaign was that again?" conversations

• Why it matters: Growth shouldn't break your systems. The right naming conventions act like a playbook that lets you scale your marketing ops.

Pro Tips for Implementation:

1. Basic Formatting:

• Use MMDDYY format for easy sorting

• Example 121024

• Platform: FB, G, TT, etc.

• Type of Campaign: ASC, ABO, Branded, etc.

2. Audience Naming:

• Targeting Type: Prospecting, Retargeting, etc

• Audience Type: ASC, LookALike (LAL), Retargeting (RTG), etc.

• Include targeting: Prospecting, etc.

3. Creative Elements:

• Format: Static, video, etc.

• Content: UGC, Testimonial, etc.

• Creator name: (if applicable)

Real examples for you:

In short:

And now…

It’s about time to transform your ad campaigns!

Download our battle-tested naming conventions template and watch your campaigns go from chaos to clarity TODAY.

Get Your Naming Conventions Template

Make sure you start using it!

Stay organized,

Carolyn
Your GrowthSpurt guide

P.S. If you have any questions feel free to reply to this email

Happy growth!