Hey marketer, it's Carolyn.

Today, we're diving into the exact CRO system that helped us recover lost revenue and boost conversions—without spending an extra penny on ads.

In today's issue:

• Why most websites convert at less than 1% and how to fix yours today

• The 5-pillar framework that turns browsers into buyers

• How trust, clarity, and usability increase conversions overnight

• My complete CRO checklist that you can steal

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GROWTH STRATEGIES
The Hidden Money-Makers In Your Website

Hey there,

Your website isn't just "slow to convert" — it's actively bleeding money.

At Unbloat our site wasn't optimised for mobile

We were literally throwing ad money into a leaky bucket.

Until Jesse forwarded me a single document

The "CRO Checklist"

(Sneak peek…)

Here are 5 critical areas that determine if your site converts or crashes:

• Is express checkout available?

• Is the page free of typographic errors and spelling mistakes?

• Is the live chat option available on the page, so people can ask questions?

• Is there an easy way to enter the coupon code?

• Is the layout of input fields as simple as possible (single column, ideally)?

• Does it show the expected delivery times?

• Are you using timers to increase a sense of urgency (i.e., your cart is reserved...)?

• Does the checkout contain an upsell option to increase AOV?

• Does the page offer visitors the option to save their shipping info for future ordering?

• If a multi-step checkout process, is there a progress bar indicating checkout progress?

• Does the CTA state what is going to happen next (i.e., "Continue to shipping")?

• Is there an easy option to return to the cart page?

• Does the checkout allow guest purchases (so there is no need for visitors to register)?

• Do visitors need to enter the same information only once?

• Does the page offer visitors the option to save their shipping info for future ordering?

The beauty of these fixes?

Most are simple, low-cost changes with massive impact.

When we implemented just 20% of the checklist at Unbloat,

our conversion rate shot up!

And the best part?

We didn't spend an extra dollar on ads.

But don't worry, I am not leaving you empty-handed!

I've packaged our complete CRO Checklist & Scorecard

👉 Get Your Copy Here👈

Want to learn more about CRO?

We are cohosting a masterclass TODAY with Fermat!

It’s called The Singularity Event

15+ leaders from top DTC brands will be sharing their number 1 favourite conversion tactic.

Each speaker gets just 5 minutes. No fluff. No slides. Pure action.

With ad costs rising and efficiency dropping, you need practical tactics, not theories.

Want to join us?

👉 Click Here To Secure Your Spot👈

Stop pouring ad money into a cracked glass. Fix the cracks first.

Happy growth,

Carolyn
Your GrowthSpurt assistant

P.S. Your face when you realize how much money your competitors are making just by having properly sized buttons on mobile

GAs of the Week

Looking for email marketing talent?

You can add to your team one of the two GrowthAssistants featured below for just $3k/month!

1. Marga - Email Marketing Coordinator - (MP) - 4+ years of experience in email marketing, data analysis, and quality assurance. end-to-end email marketing campaigns, performed data tracking and performance analysis, conducted thorough QA checks, and handled audience segmentation with A/B testing. Klaviyo, Brevo, and HubSpot

2. Benj - Lifecycle Marketing Specialist - 5 years of expertise in email marketing, CRM, and multi-channel campaigns. Experience using BI tools. Would be a great match for an agency or a large brand

Got questions about Marga or Benj?

Book a call using the button below, both are available now! Don’t let them slip away!

Happy growth!